Portfolio
Projects
From content and conference projects through communication campaigns to corporate programs and personal branding.
Good Company Circle & Impakt Awards
A year-round conference and content project focused on social sustainability and philanthropy. It included conferences, panel discussions, content outputs, the Impakt Awards, and Good Company Circle prizes.
My role
Concept and content leadership of the project, program creation, speaker selection and outreach, communication with finalists, speaker preparation, partner coordination, and overseeing the nominations, jury, and awards process.
Impact
Popularizing collaboration between business and the non-profit sector, creating a real networking space, and strengthening the international visibility of the project — including presenting selected collaborations in the European Parliament in Strasbourg.
Equal Pay Day
A communication campaign on a sensitive social topic — equal pay for women and men. Work at the intersection of public debate, media, and concrete data.
My role
Strategy development and year-round leadership of the Equal Pay Day campaign. Responsibility for conference and mentoring promotion, media communication, social media content, campaign execution, and moderating the mentoring program throughout the conference week.
Impact
Strengthening the public debate on equal pay through concrete stories and data. Also strengthening the brand of Equal Pay Day and the international organization Business and Professional Women Czech Republic, which runs the project.
Newstream
Content and community formats within one of the most prominent Czech business media outlets.
My role
Business developer with responsibility for marketing and sales while building a new media startup. Involvement in establishing the brand in the Czech media landscape, creating two club formats, their strategic leadership, moderation, and commercial development.
Impact
Co-creating the growth of a new medium into a respected business title in Czechia. Brand awareness development, stabilization of commercial operations, and building club formats that strengthened community, content, and cashflow.
Osobně is my authorial show where, as host, I conduct interviews with personalities from Czech business about their story, work, decisions, and personal brand.
Corporate Training & Ambassador Programs
Programs focused on personal branding, LinkedIn, and representing the brand through people.
My role
Design and delivery of custom training. Creation of ambassador programs, leading personal brand workshops and LinkedIn strategies for teams and individuals, including work with CEO personal brands and strategic management of their communication on LinkedIn and in media.
Impact
Companies gained internal ambassadors who authentically represent the brand. Training participants strengthened their online presence and professional visibility, delivering measurable impact on employer branding.